About the Business

About Kradle

In 2015, the CEO of a small Australian business became so frustrated by the constraints imposed by existing business software that he decided to create a new type of solution and break the shackles imposed by large vendors.

Equipped with extensive experience working across a diverse range of industries and markets, he embarked on a challenge to create a piece of software, capable of managing the operations of any small or medium-sized business, in any industry.

The design specifications were ambitious: it had to be flexible enough to suit any business, scalable enough for growing businesses, powerful enough to compete with enterprise-grade systems, affordable enough for even the smallest business, and easy enough to use so that even non-technical people could design, build and manage a customized system that perfectly fits their business.

Through his fierce determination to enable businesses like his own to take charge and not relinquish control of their business to suppliers, Kradle came into being and was launched in 2018.

Kradle is self-managed software built by business for business. Find out more about our software. 

Life at Kradle

Kradle staff enjoy deep and meaningful conversations and infectious laughter. We consider ourselves an emotionally mature group of professionals without combative egos or high tolerance for short-lived fashionable business trends. As a result, we don’t have ping-pong tables in the office but we do have a plethora of smart, interesting and sincere professionals working side-by-side.



Excellent quality is extremely important to us. While we appreciate the need for agility, we won’t sacrifice quality to achieve it.


Respect for each other and of the work we are doing as a team. Every individual contribution is equally as important as another in achieving the business objectives.


We want to be the best. And to be the best, we need diversity in life experiences, in culture and in gender so that we can achieve the greatest depth of thought leadership and problem-solving capabilities.


We believe that people and businesses have a responsibility to be compassionate and give to those in need, from helping a busy colleague on a project to donating to charitable causes.


All work and no play makes Jack a dull boy. Without a bit of fun, people become bored and boring so we encourage entertainment through games, laughter and regular social events.


  • Michael Haddon

    Mike is the trusted and respected CEO of Kradle. He is multi-lingual, well-travelled, highly educated and has extensive experience in business and technology. Mike refers to receiving mediocre quality work as “being given pizza” and is his pet hate. He does however love to eat pizza.

  • Dr. Warwick Magee

    Originally from Sydney, Warwick is the Product Manager at Kradle. He has an eye for detail, a PhD from Queensland University of Technology and an Honors Degree in Mechanical Engineering from Victoria University. Away from work and family, he mountain bikes, landscapes and aims to travel more.

  • Raine Gaisford

    Raine has lived and worked in South Africa, the UK, New Zealand and Australia. Leveraging her Commerce degree, diverse cultural experiences and specialist skills in B2B Tech Marketing, she successfully leads the Marketing team at Kradle. Raine is a self-confessed crazy cat person.

  • Craig Wrightson

    Craig is an Operations and People Management specialist with more than a decade of experience in the technology industry. He is an optimist with a love of life, the outdoors and all types of sport. Above all, Craig is a family man and a top bloke with a great laugh.

  • Sophie Park

    Sophie was born in Seoul, Korea, and moved to Australia in 2007. She holds a degree in Accounting and when she isn’t crunching numbers or being a great mum, she’s getting creative in the kitchen.

  • Dejan Petrovic

    Dejan heads up the Kradle Software Team. He holds a Master’s Degree in Mechanical Engineering and is an expert in computer programming. Other than a good game of basketball, Dejan enjoys travelling, especially visiting his birthplace, Serbia.

  • Hien Ho

    Originally from Vietnam, Hien holds a degree in Computer Science and excels in .NET WinForms, WPF and ASP.NET. In her spare time, Hien loves cooking and travelling.

  • Melvin Wilson

    Melvin studied and practiced Chemistry in India before completing his Masters in IT and moving to Australia. When he’s not tapping away in Front End code, Melvin loves to get out into nature with his family.

  • Prasanna Angara

    Prasanna holds a Bachelor of Computer Science and is an expert Software Tester. Growing up in India, she realized her love for tennis at an early age and regularly hits the courts in Brisbane.

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We created Kradle Software because we felt that there was a gap in the market for SMEs and that it was due for disruption. Businesses have long been at the mercy of expensive consultancies offering limited options for customizable and integrated business solutions. That is until now.

Michael Haddon

CEO, Kradle

We created a Marketing Operations Management system using Kradle. We’ve streamlined the process of funding requests for campaigns from dispersed marketing staff and can monitor and analyze the relative success of campaigns across the globe. This has meant that managing global marketing spend and analyzing overall ROI can be done centrally so that there is limited wastage or errors.

Raine Gaisford

Global Marketing Manager, Kradle