Your privacy is important to Kradle. This statement discloses the information practices, including what type of information is gathered and tracked, how the information is used, and with whom the information is shared.
Kradle and its affiliates (collectively “Kradle”) recognize that individuals with whom we conduct business value their privacy. However, in order to conduct business, the collection of Personal Data is often necessary and desirable. It is Kradle’s goal to balance the benefits of technology with the right of individuals to prevent the misuse of their personal data.
The Collection of Personal Data
Please be aware that most of our Websites are available and open to YOU without having to provide any Personal Data (defined below). However, in order to access and use certain Kradle Websites or parts of Websites, Kradle may request Personal Data from YOU, like your name, e-mail address, company name and telephone number (personally identifiable information or “Personal Data”). Kradle uses this information to customize your experience on our Website and provide YOU with a password to use these Websites, or for the purposes stated at the time of collection. YOU have the right to refuse to provide this information, however access to certain secure portions of the Website(s) will not be provided.
By registering on the Kradle Website, YOU will be deemed to have consented to the use, transfer, export and retention of your Personal Data as set out in this privacy statement. Consequently, after registering, Kradle may use this submitted information to provide YOU with additional information, such as alerting YOU to products and services that can assist YOU in your business, promoting site registration, and assisting in order processing. Kradle will maintain Personal Data in a secure environment through a secure connection/encryption to ensure confidentiality. Kradle aims to ensure that any Personal Data held by Kradle is accurately processed. Kradle may also use third party sources of information to qualify clients, potential clients, resellers and distributors.
Transfer of Personal Data
When you submit personal data to Kradle, you acknowledge and agree that Kradle may transfer personal data to, and retain and process personal data regardless of the country in which you registered. If you do not approve of such transfer, processing and/or retention, do not submit personal data to Kradle.
Collecting Domain Information
Kradle also collects domain information (e.g. IP address and referring URLs) as part of its analysis of the use of this site. This data enables us to interpret and understand how often customers and others visit our Website. Kradle uses this information to improve its web-based offerings. This information is collected automatically and requires no action on your part. We do not tie Personal Data to domain information, except as necessary to prevent abuse or fraud on our site.
Disclosure to Third Parties
If YOU made a request via the Kradle Website, for example, a product or service, a callback, or specific marketing materials, we will use the information YOU provide to fulfill your request. We may share your Personal Data (with the exception of account, credit card and ordering information) with relevant parties, who can alert YOU about new products and services to improve your competitive edge.
We may use other third parties to provide services on our behalf, such as for facilitating our marketing e-mails. We share your Personal Data with these third parties as necessary to provide that service on our behalf. In such cases, the organizations are not permitted to use your Personal Data for any secondary purpose. Kradle does not share, sell, rent, or trade personally identifiable information with third parties.
Kradle may disclose aggregate statistics about our site visitors, customers and sales in order to describe our services to prospective partners, advertisers and other reputable third parties and for other lawful purpose. Kradle may disclose Personal Data if required to do so by law or if it believes that such action is necessary to protect and defend the rights, property or personal safety of Kradle, the site or its visitors. Kradle may disclose your Personal Data in the event of any sale or transfer of its business or assets.
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Kradle reserves the right to change, modify or update this statement at any time.
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We created Kradle Software because we felt that there was a gap in the market for SMEs and that it was due for disruption. Businesses have long been at the mercy of expensive consultancies offering limited options for customizable and integrated business solutions. That is until now.
We created a Marketing Operations Management system using Kradle. We’ve streamlined the process of funding requests for campaigns from dispersed marketing staff and can monitor and analyze the relative success of campaigns across the globe. This has meant that managing global marketing spend and analyzing overall ROI can be done centrally so that there is limited wastage or errors.