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We created Kradle Software because we felt that there was a gap in the market for SMEs and that it was due for disruption. Businesses have long been at the mercy of expensive consultancies offering limited options for customizable and integrated business solutions. That is until now.
We created a Marketing Operations Management system using Kradle. We’ve streamlined the process of funding requests for campaigns from dispersed marketing staff and can monitor and analyze the relative success of campaigns across the globe. This has meant that managing global marketing spend and analyzing overall ROI can be done centrally so that there is limited wastage or errors.